Now what does the "E" stand for?

While driving to work today, a franchise restaurant's sign read WAFF E HOUSE.  I pondered for what name would "Waff" be a diminutive.  Wafferstein?  Waffelangelo?

Yes, that must be it, and I've even come up with the restaurant's slogan.  "You've eaten at Aretha Frankenstein's.  Now try Waffelangelo's!"