Only at an Ag. College...

From a 10/24/07 NMSU press release:

NMSU Student Wins Award 

Leticia Varelas, a sophomore at NMSU, received third place and was selected as one of the five National Beef Ambassadors at the 2008 National Beef Ambassador Competition held in New Orleans, La. Oct. 18-20. Varelas won with her presentation "An Agri-Carol: The Past, Present and Future of the
Beef Industry."

Twenty-one contestants from throughout the country vied for the national title and $5,000 in cash prizes sponsored exclusively by Tyson Foods, Inc.

Varelas is majoring in Agricultural Business and Economics and is involved in Block and Bridle, is a College of Agriculture and Home Economics Ambassador and is a member of the National Society of College Scholars.

The National Beef Ambassadors is a real thing, with its own web page.