In the Noog

As I shoveled dirt off a road yesterday, I had time to ponder. I thought about how I settled on "nougat" as the term for residents of The Noog. (I mean, aside from the fact that it's funny.)

An alternative, although it's more suitable for people who market visiting or living in The Noog (as I sometimes seem to), would be "noogist". Imagine this ad campaign.

Move to The Noog. We don't live in neighborhoods, developments, or areas of town. We live in "noogist colonies".