Is that anything like wearing your heart on your sleeve?

I finished my workout a little early this morning, so I saw someone in the locker room I usually don't see: the swim coach. I noted that he put on a swimsuit with the school's logo on the back.

I've always thought it strange that a school would put its emblem on the floor of the main entrance of a building (constructing rotunda entrances with emblems in the flooring must have been popular in the 90's because NMSU did it, too), where everyone would walk all over it, but can you really show school pride by wearing the logo on your butt?