Beauty is in the eye of the beholder.

Whether or not to have a tattoo (or more than one) is a matter of personal choice.  Which tattoo(s) to have is a matter of choice.  Whether or not to display them to other people is a matter of expression.

So what does it mean to the young woman in the grocery store, who had Jack Nicholson's character from The Shining leering at me from the back of her left thigh?